Didactic Units DTSE Erasmus project
- Entrepreneurship Didactic Units
- 1. General Entrepreneurship Issues
- 1.Myths about the entrepreneur
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- 2.Competencies to be undertaken
- 3 The micro- and macro- environment of the enterprise
- 4. The sistemical approach of the enterprise
- Sources
- 1.Myths about the entrepreneur
- 2. Functions of the Entrepreneur
- 3. Business Plan and Example
- 4. The Canvas Model
- 5. Planning & Management for Entrepreneurs
- 6. Investiment
- 7. Marketing
- 8. Job Application Training
- 9. Sources of Financing for Companies
- Disclaimer
Promotion
- Where and when can you get your marketing messages across to your target market?
- Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards? By using direct marketing mailshots? Through PR? On the Internet?
- When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch or subsequent promotions?
- How do your competitors do their promotions? And how does that influence your choice of promotional activity?
The 4Ps of marketing is just one of many lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix.
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