4. The Canvas Model
A business model describes how a company creates, delivers and captures value. Everyone has their unique way of viewing a business model. During discussions about this, there has been an increasing need for a uniform pattern to define and discuss a business model. This pattern should be applicable to new and old businesses alike, across industries.
In this article we will look at:
- What is a business model canvas
- The traditional approach to a business model
- The 9 building blocks of canvas
- Why to use the business model canvas
- Applying the business model canvas.
The Business Model Canvas, developed in 2008 by Alexander Osterwalder, a Swiss business theorist, is a visual representation of current or new business models, generally used by strategic managers. The Canvas provides a holistic view of the business and is especially useful in running a comparative analysis on the impact of an increase in investment in any of the contributing factors.
The Business Model Canvas, gives people a common language through which they can evaluate traditional processes and bring innovation into their business models.
To use the canvas model, we recomend you visit the website https://www.strategyzer.com/canvas
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