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Product/Service

  • What does the customer want from the product /service? What needs does it satisfy?
  • What features does it have to meet these needs?
    • Are there any features you've missed out?
    • Are you including costly features that the customer won't actually use?
  • How and where will the customer use it?
  • What does it look like? How will customers experience it?
  • What size(s), color(s), and so on, should it be?
  • What is it to be called?
  • How is it branded?
  • How is it differentiated versus your competitors?
  • What is the most it can cost to provide and still be sold sufficiently profitably? (See also Price, below.)