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1.5. Money is the most important thing in an entrepreneurial start-up.

In reality, things are a little inversely: before you think about money, you have to think about anything else that looks at your business project: your training and your skills to build such a business, what other human resources you can get involved in the starting team, how great and timely is the marketing target, who are the competitors, how different you are from them, to what extent are you better than them, what are your competitive advantages, etc.


It is only after you have positively elucidated all these issues that you can finally say you need money. And for any project that meets all the necessary qualities, the money is not so hard to find, there will always be people or institutions willing to invest in excellent business projects!