Didactic Units DTSE Erasmus project
- Entrepreneurship Didactic Units
- 1. General Entrepreneurship Issues
- 1.Myths about the entrepreneur
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- 2.Competencies to be undertaken
- 3 The micro- and macro- environment of the enterprise
- 4. The sistemical approach of the enterprise
- Sources
- 1.Myths about the entrepreneur
- 2. Functions of the Entrepreneur
- 3. Business Plan and Example
- 4. The Canvas Model
- 5. Planning & Management for Entrepreneurs
- 6. Investiment
- 7. Marketing
- 8. Job Application Training
- 9. Sources of Financing for Companies
- Disclaimer
3. Understanding the Tool
The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix and was first expressed in 1960 by E. J. McCarthy.
The 4Ps are:
- Product (or Service).
- Place.
- Price.
- Promotion.
A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements:
The marketing mix
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