Didactic Units DTSE Erasmus project
3. Business Plan and Example
According to the book "Entrepreneur Small Business Encyclopedia". A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved.
It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets.
In its entirety, this document serves as a road map that provides direction to the business.
In this didactic unit we will show you an example of each of the steps to make it in a case studie of a Bookshop.
The steps we will follow are :
- Executive summary
- Nature of the business
- Finances required
- Competitors
- Description of the venture
- Shop equippment and personnel
- Operational plan
- Marketing plan
- SWOT analysis
- Organizational plan
- Financial plan
- Assessment of risks
- Objectives
- Keys to success
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