Didactic Units DTSE Erasmus project
- Entrepreneurship Didactic Units
- 1. General Entrepreneurship Issues
- 1.Myths about the entrepreneur
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- 2.Competencies to be undertaken
- 3 The micro- and macro- environment of the enterprise
- 4. The sistemical approach of the enterprise
- Sources
- 1.Myths about the entrepreneur
- 2. Functions of the Entrepreneur
- 3. Business Plan and Example
- 4. The Canvas Model
- 5. Planning & Management for Entrepreneurs
- 6. Investiment
- 7. Marketing
- 8. Job Application Training
- 9. Sources of Financing for Companies
- Disclaimer
5. Other models of marketing
Amongst the other models that have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4Ps, plus people, processes and physical layout decisions.
Another approach is Lauterborn's 4Cs, which presents the elements of the marketing mix from the buyer's, rather than the seller's, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place), and Communication (promotion). In this article, we focus on the 4Ps model as it is the most well-recognized, and contains the core elements of a good marketing mix.
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