3.2. The micro-environment of the enterprise
The micro-environment of the company encompasses all the components with which it enters direct relationships dictated by the need to achieve its present and future goals. The micro-environment components are:
- suppliers of goods
- service providers
- labor force providers
- customers
- competition
- public bodies
Reflection- 1
Suppliers of goods are represented by various economic agents who, on the basis of contractual relations, provide the enterprise with the necessary resources for raw materials, materials, goods, equipment, machinery, machinery etc. In contracting these agents, the enterprise must have information on the size of the offer and its quality, suppliers' prices, commercial policies, knowledge of some aspects related to the internal climate of the supplying enterprises - economic stability, technological discipline, other information on disturbing factors could affect the proper supply of the company.
Reflection- 2
Service Providers represent the legal or physical persons who offer a wide range of services useful to the realization of the object of activity of the company. Example of service providers:
- transport companies, telecommunication;
-advertising companies;
-banking services
Reflection- 3
Labor force suppliers are the environmental agents that considerably influence the activity of the company due to the role of the human factor in the labor process. In the sphere of these factors come:
- offices for employment;
- job exchange for students.
4. Customers
This category includes:
- consumers, users
- business enterprises
Customers make up the circle of companies, institutions and individual carriages are offered for consumption / use of goods, produced by the enterprise.
5. Competition
Can be represented by companies or individuals who are disputing the same category of clients, and in frequent situations, the same suppliers or service providers. Competitors differ from each other by their role in relation to customers, their attitude to news, the forms of communication with users, the style of intervention on the market.
6. Public bodies
Represented by professional associations, consumers, public and local government bodies, to which businesses have legal obligations.
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