0.- Key ideas of CSR
In this corporate social responsibility guide, we will develop the following ideas.
• The existence of companies in the economic market model is inevitable. Given its implications and derivatives, companies have a greater social weight and therefore it is necessary to control their activities.
• The State and Civil Society exercise an "active and constructive vigilance" on them, but sometimes it is clearly insufficient.
• CSR is a European initiative to involve companies in the achievement of collective well-being and the achievement of a Social Europe.
• It presents an internal facet, Internal CSR, which affects both labor relations, as well as employees themselves, as well as strategic approaches of companies and which connects with the greater sensitivity regarding the care of the human capital of companies.
• The Internal CSR deals in an organized manner with the resolution of the new demands that the members of the organizations pose to the Human Resources function and which leads it to channel and resolve them.
• Responds, as well, to the requirements and guidelines presented by the different social and economic actors in a society that values not only the achievement of the strictly economic benefit but also everything that supposes an improvement of the situation of society and citizens .